A software company wanted to promote habit forming healthy behaviour among its employees. It wanted to promote health, wellness & fitness among their employees so that they contribute enthusiastically towards the company goals.
Step’s challenge spread over 30 days
Each participant given a target of 8000 steps
Each person to meet his/her daily target earned a voucher of Rs.100 for the day..
You could buy fitness products with the vouchers.
Accepting & adapting to change
Motivation through Communication
Goal setting & achieving targets.