Our Vision


To be a one-stop destination for fitness related engagements pertaining to endurance activities like Running & Cycling.

Our Mission

To provide a technology platform with novel concepts to make fitness journey interesting. NecessaryDevil aims to attract more people towards fitness and keep them stay motivated and engaged.


Our Story


The idea of Necessary Devil was seeded in April 2020 in response to pandemic associated lockdown. However soon we realised that there was a need of fitness engagements both for corporates and individuals, which would be contemporary beyond pandemic.

Narendra Nandekar, the founder of the start-up who also happens to be an active marathoner had experienced a personal transformation after he began his journey to wellness through running. Running not only addressed physical wellness, but also enabled mental & social wellness.

The idea needed to be scaled up & the process made such that it was habit forming. Necessary Devil uses technology to address both the issues, make the fitness journey interesting and accessible to many & in process "Taming the devil to your fitness journey”.