About

Our Vision

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To be a one-stop destination for fitness related engagements pertaining to endurance activities like Running & Cycling.

Our Mission

To provide a technology platform with novel concepts to make fitness journey interesting. NecessaryDevil aims to attract more people towards fitness and keep them stay motivated and engaged.

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Our Story

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The idea of Necessary Devil was seeded in April 2020 in response to pandemic associated lockdown. However soon we realised that there was a need of fitness engagements both for corporates and individuals, which would be contemporary beyond pandemic.

Narendra Nandekar, the founder of the start-up who also happens to be an active marathoner had experienced a personal transformation after he began his journey to wellness through running. Running not only addressed physical wellness, but also enabled mental & social wellness.

The idea needed to be scaled up & the process made such that it was habit forming. Necessary Devil uses technology to address both the issues, make the fitness journey interesting and accessible to many & in process "Taming the devil to your fitness journey”.