The idea of Necessary Devil was seeded in April 2020 in response to pandemic associated lockdown. However soon we realised that there was a need of fitness engagements both for corporates and individuals, which would be contemporary beyond pandemic.
Narendra Nandekar, the founder of the start-up who also happens to be an active marathoner had experienced a personal transformation after he began his journey to wellness through running. Running not only addressed physical wellness, but also enabled mental & social wellness.
The idea needed to be scaled up & the process made such that it was habit forming. Necessary Devil uses technology to address both the issues, make the fitness journey interesting and accessible to many & in process "Taming the devil to your fitness journey”.